For every first.

Pehla Baby makes clothes for the year that goes fastest.

The first Diwali. The naming ceremony. The first time a grandparent decides, loudly and permanently, whose favourite this baby is. These moments get photographed, framed and talked about for thirty years — and most baby clothes are not made for them.

Ours are. Soft super-combed cotton, one clean print, nothing shouting. The kind of thing a parent keeps in a drawer long after it stops fitting.

We print each romper only after you order it. Nothing sits in a warehouse, nothing gets thrown away. It takes a few days longer. We think that's a fair trade.

Pehla Baby is a brand of NIRHALIs AI Ventures, run from Thane, Maharashtra.